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Apple filed a patent that revolves around delivery of mobile location based content to mobile users. This is a technology that I have long waited for and has the ability to change the world. First of all the idea of being able to walk into a store or restaurant and order what you want from your device, pay for it and be notified when it is ready is an awesome concept in and of itself.

The bigger deal comes when everything is wired. You walk into a bar and they know your favorite drink. You are also connected to the local matchmaking system at the the bar. You are then notified about the people in the bar that meet your criteria and that you meet theirs. How will that change the world?

What about the airport. You walk in and are instantly checked in. You are then free to walk around the airport and be notified that it is time to board. Lets say that you are on standby. You are notified if there is a slot available to you. The person that might be waiting to pick you up at your destination is kept abreast of flight status and your status so they know when they need to be at the airport and where your bags are going to be.

Now lets imagine that you check into a hotel. The hotel can make special offers to you, let you book spa packages, schedule a tour or order room service all from your phone. This will allow the hospitality industry to take service to the next level.

There are some downsides as well. This will allow more detailed tracking of your likes, dislikes, movements and habits. The question that we need to answer is if it is worth it. From my point of view, I think we are being tracked anyway so we might as well get some use out of it. What are your thoughts?